In May 2014, Instagram had over 200 million users. The user
engagement rate of Instagram was 15 times higher than of Facebook and 25 times
higher than that of Twitter.]According
to Scott Galloway, the founder of L2 and a professor of marketing at New York
University’s Stern School of Business, latest studies estimate that 93 percent
of prestige brands have an active presence on Instagram and include it in their
marketing mix. When it comes to
brands and businesses, Instagram's goal is to help companies to reach their
respective audiences through captivating imagery in a rich, visual environment. Moreover, Instagram provides a
platform where user and company can communicate publicly and directly, making
itself an ideal platform for companies to connect with their current and
potential customers. Many brands are now heavily using this mobile app to boost
their visual marketing strategy. Instagram can be used to gain the necessary
momentum needed to capture the attention of the market segment that has an
interest in the product offering or services. As
Instagram is supported by Apple and android system, it can be easily accessed
by smart phone users. Moreover, it can be accessed by Internet as well. Thus,
the marketers see it as a potential platform to expand their brands exposure to
the public, especially the younger target group. On top of this, marketers do
not only use social media for traditional Internet advertising, but they also
encourage users to create attention for a certain brand. This generally create
an opportunity for greater brand exposure. Furthermore, marketers are also using the
platform to drive social shopping and inspire people to collect and share
pictures of their favorite products. Many big names have already jumped on
board: Starbucks, MTV, Nike, Marc Jacobs, Red Bull are a few examples of multinationals that
adopted the mobile photo app early.Instagram has proven itself a powerful
platform for marketers to reach their customers and prospects through sharing
pictures and brief messages. According to a study by Simply Measured, 71
percent of the world’s largest brands are now using Instagram as a marketing
channel. For companies, Instagram
can be used as a tool to connect and communicate with current and potential
customers. The company can present a more personal picture of their brand, and
by doing so the company conveys a better and true picture of itself. The idea
of Instagram pictures lies on on-the-go, a sense that the event is happening
right now, and that adds another layer to the personal and accurate picture of
the company. To know more : Get followers
Tuesday, June 9, 2015
Facebook Webpages
Fb web pages are usually a lot more in depth as compared to
Twitting balances. They will enable something to offer video tutorials,
photographs, and also more time information, and also testimonies since some
other supporters can easily comment on the item web pages regarding other folks
to find out. Fb can easily website link returning to the particular product’s
Twitting site along with distribute function alarms. A process of research
coming from 2011 traced 84% regarding "engagement" or perhaps keys to
press to be able to Enjoys in which website link returning to Fb advertising
and marketing. Simply by 2014 Fb acquired constrained the information printed
coming from businesses' and also brands' web pages. Modifications inside Fb
algorithms have got lowered the particular market regarding non-paying
enterprise web pages (who have no less than 500, 000 "Likes") coming
from of sixteen pct inside 2012 as a result of a couple of pct inside Feb .
2014. Locate totally free enjoys: Get likes
What is SMO?
Social Media refers to
using one or more of the many online platforms currently available that were
solely created for the purpose of bringing like people together in order to
share common interests. Social Media Optimization refers to the ability to use
a variety of Social Media Sites with a purpose to produce lots of publicity
about a particular company/brand/product/event that you want to let people know
about.
There are several ways in which to achieve SMO.
• Getting links to your website
• Creating inbound links
• Bookmarking and tagging
• Allowing others to make use of your content
• Making your content travel
• The good and bad of SMO
Advantages of social media marketing for your business.
Increased Business Exposure
Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area.
Insight About Your Customers
This is one of the biggest advantages of using social media. Social media provides limitless opportunities for you to interact with current and potential customers.
Reduced Marketing Expenses
One of the greatest things about participating in social media is that your budget and results are not linear.
Lead generation
When thinking about using the internet for lead generation, you probably think of it like this: I add my inventory to my website, and I also add my inventory to a boats for sale site.
Extremely Targeted
Traditional marketing strategies are usually very general. They work on the assumption that if you cast a big enough net, you will land at least a few fish.
Competitive Advantage
Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in advertising that is timely and relevant which gives you a distinct competitive edge.
There are several ways in which to achieve SMO.
• Getting links to your website
• Creating inbound links
• Bookmarking and tagging
• Allowing others to make use of your content
• Making your content travel
• The good and bad of SMO
Advantages of social media marketing for your business.
Increased Business Exposure
Facebook and Twitter alone reportedly serve 1.5 billion users globally. Social media allows your business to extend well beyond the immediate geographic area.
Insight About Your Customers
This is one of the biggest advantages of using social media. Social media provides limitless opportunities for you to interact with current and potential customers.
Reduced Marketing Expenses
One of the greatest things about participating in social media is that your budget and results are not linear.
Lead generation
When thinking about using the internet for lead generation, you probably think of it like this: I add my inventory to my website, and I also add my inventory to a boats for sale site.
Extremely Targeted
Traditional marketing strategies are usually very general. They work on the assumption that if you cast a big enough net, you will land at least a few fish.
Competitive Advantage
Everything that happens on social media platforms happens in real time. That means social media participation gives businesses the opportunity to engage in advertising that is timely and relevant which gives you a distinct competitive edge.
Analytics and
Reporting
Google Analytics, Engaged! (our own social media dashboard) and other programs can help you monitor your social media activities and assess whether or not they are having a positive effect on website traffic, lead generation and product purchases.
Strengthen Customer Loyalty
Social media can help you put a personal face on your business. Instead of just a company name, customers see you as a real person who listens to their concerns and delivers helpful feedback.
Rise in Search Engine Rankings
And of course, there's the all-important search engine optimization (SEO). If your company has active social media accounts on multiple platforms, it can improve your rankings on search engines which will boost your visibility and potentially increase your profits.
Increased Website Traffic
All of these factors combined – customer loyalty, lead generation, exposure, etc. – will greatly increase the number of potential and current customers viewing your website
Google Analytics, Engaged! (our own social media dashboard) and other programs can help you monitor your social media activities and assess whether or not they are having a positive effect on website traffic, lead generation and product purchases.
Strengthen Customer Loyalty
Social media can help you put a personal face on your business. Instead of just a company name, customers see you as a real person who listens to their concerns and delivers helpful feedback.
Rise in Search Engine Rankings
And of course, there's the all-important search engine optimization (SEO). If your company has active social media accounts on multiple platforms, it can improve your rankings on search engines which will boost your visibility and potentially increase your profits.
Increased Website Traffic
All of these factors combined – customer loyalty, lead generation, exposure, etc. – will greatly increase the number of potential and current customers viewing your website
Webigg Technology, one of the Social MediaMarketing offers great services
in the domain of online marketing, web designing, web development & Social Media Marketing PK .
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